The Internet of Things (IoT) grows larger by the day, with the number of connected devices feeding into it climbing exponentially. Currently sat at around 14 billion, the number of active connections is expected to almost double to 27 billion by 2025. While remarkable, we must also acknowledge that increasing connectedness has fueled consumer concerns over the way their data is collected and used. The Data & Marketing Association’s Data Privacy: What the Consumer Really Thinks 2022 report found that the vast majority (69 percent) of UK adults have high levels of concern around their online privacy — though around… [Continue Reading] // Read more: original article.
