Today, Estée Lauder Companies (ELC) and Microsoft unveil their latest initiative: the AI Innovation Lab. This venture builds on their ongoing global partnership, aiming to harness generative AI capabilities from Microsoft’s Azure OpenAI Service to revolutionize ELC’s portfolio of over 20 prestige brands. This collaboration is designed to foster closer consumer relationships and accelerate product launches with a focus on local relevance, highlighting the companies’ commitment to leading the charge in the digital transformation of the beauty industry. Key innovations from this partnership include an enhanced marketing strategy utilizing a generative AI chatbot developed for internal use. This tool significantly… [Continue Reading]
